Welcome

The question keeps coming up “so what are you up to?” so I decided to put together this very casual visual response. This is not intended to be a “Hellerstein promo” but more of a professional blog of sorts. Chances are that I personally directed you here, hence would like to dispense with formality and share what I’ve been working on. I'm also taking the opportunity to share some of my thoughts and observations about the business of Advertising and Commercial Photography.